Every year the toy industry hopes for a hot toy that drives interest in the toy industry in general. Ten years after his launch- Elmo returns with TMX adn everyone is laughing all the way to the bank as EBay, Toys R US, Wal-Mart and Mattel Inc all win.
With a great PR and launch the toy has already generated tons of buzz with consumers. The limited run has already got consumers in a Frenzy to get their Elmo TMX It makes you wonder how we are and can influence consumers. He is great - we all love Elmo-but I am not the kind of consumer to ever stand in line for hours to get one. I might be persuaded, though, if a child really wanted one, to track one down on EBay.
So as for months we have all wondered if the consumer would come to the table for holiday shopping- Elmo is leading the charge telling us the consumer is alive and well. This all should help with holiday numbers that can represent 30% of the annual numbers and a lot more for some. Stocks to watch- all the players and first in line - Mattel Inc
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